Selling & Advertising

Click each blue title below to explore the topic further.

  • Depending on the jurisdictions in which you operate, offering DISCOUNTS like a first night discount or a cash discount are generally accepted practices, but only with the appropriate pre-planning.
  • Sending a commercial E-MAIL without following the CAN-SPAM Act of 2003 can be costly.
  • According to the Department of Energy and the Environmental Protection Agency, replacing old windows with ENERGY STAR® qualified windows lowers household energy bills by only 7% to 15%. Is this accurate? Is the government being fairly conservative in its estimates? What does this mean for manufacturers or contractors offering 30%, 40%, 50% ENERGY PLEDGES?
  • The federal Telephone Consumer Protection Act and the Junk Fax Prevention Act, along with select Federal Communications Commission rules generally prohibit most unsolicited FAXES. The question then becomes what is and is not an “unsolicited” fax.
  • When FINANCING a purchase, customers usually turn to retail installment contracts or another form of closed ended financing.
  • How difficult can it be to run a SWEEPSTAKES? All you need to do is collect entries, draw a winner, and award the prize, right? Unfortunately, while sweepstakes can seem easy, they are not.
  • There are basically two federal laws that impact a TELEMARKETING in the home improvement and remodeling industry: the Telephone Consumer Protection Act and the Telemarketing and Consumer Fraud and Abuse Prevention Act.